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Grand Theft Auto IV Goes Gold

By Alex Petraglia on Thursday, April 17, 2008 at 9:30 PM EST  

Earlier today, at Take-Two Interactive’s yearly investor’s meeting, company CEO and President Ben Feder revealed that Grand Theft Auto IV has officially gone gold and is on track for its release on Tuesday, April 29.

Presales of the game have already exceeded Take-Two’s own expectations and the game appears to be well on its way to being the “biggest launch of any entertainment product ever.”

Feder’s exact words from the conference call:

“We’re pleased to confirm that the game is complete and in production, trucks are rolling next week, and there will be a lot of them.

Grand Theft Auto is one of the most valuable and durable franchises in the interactive entertainment software market and is our most profitable and biggest selling franchise.

Retail preorders for GTA IV are ahead of our initial expectations, which suggests that the launch of GTA IV could be defining for the company and for the entire industry.

Already, the game is shaping up to be one of the biggest launches of any entertainment product ever.

We’re extremely proud and congratulate the entire Rockstar organization.”

For more on the game, check out our freshly unrolled official Grand Theft Auto IV launch center.

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