Grand Theft Auto IV UK TV Spot

By Alex Petraglia on Tuesday, April 15, 2008 at 9:15 PM EST

The Grand Theft Auto IV marketing machine is in high-gear now, with TV spots beginning to air in the UK and Europe.

Here’s yet another masterfully produced Rockstar advertising creation, featuring the track ‘Get Innocuous!’ by LCD Soundsystem.

It’s interesting to note that this ad features only Xbox 360-branding, even though the game will be launching simultaneously on the PlayStation 3 at the end of the month.

GameTrailers embedded, higher-quality direct download linked below.