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Nintendo Takes Home Another Emmy

By Adam Knight on Tuesday, January 8, 2008 at 7:48 PM EST  

Wii Emmy

The National Academy of Television Arts & Sciences chose Nintendo to be the recipient of an Emmy Award for excellence in engineering creativity at their annual Technological & Engineering Emmy Awards.

The Wii was honoured for its innovative motion-sensing controls which have helped the console to become incredibly popular and almost impossible to find in stores. The award also praises the Nintendo DS for its touch-screen interface and dual-screen display. Don James, Nintendo of America’s executive vice president of operations had this to say about the award:


The pioneering interfaces for Wii and Nintendo DS reflect our long tradition of seeking new ways to enhance the gaming experience for users at every level.We’re grateful for this award and thank the academy for honoring us a second time.

At last year’s Technology & Engineering Emmy Awards, Nintendo and Sony shared an Emmy for Peripheral Development and Technological Impact of Video Game Controllers, which they received for the NES’ D-Pad and the Dual Shock Analog controller, respectively.

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