Next week, Microsoft will start to run a TV commercial entitled ‘Diorama’ to help promote Halo 3. The company debuted on the internets today another, similar ad that offers small glimpses of the Halo diorama. In it, an aged veteran of the battle recalls his experiences in battle alongside Master Chief through a voiceover, while he silently overlooks the diorama commemorating the event. We’ve embedded it below for your convenience.
Microsoft said of the upcoming Diorama commercial:
Certain to catch the imagination of audiences around the globe, the intention was to talk to a broader audience than the traditional videogame advertising. The campaign does not focus on the specifics of the graphics or gameplay, but instead looks at the themes that lie at the heart of the tale that spans the entire Halo trilogy. Focusing on stories of war, duty, sacrifice and most importantly the heroism of Master Chief as audiences look back on the epic battles of the Halo games as if we were ourselves living in the 27th century.
The diorama itself sounds remarkably impressive:
The diorama featured in this ad is a 100% accurate replication of a key moment from a climactic battle taken from the Halo universe. At over 400 sq ft in surface area, reaching a height over 12ft above the ground and with each handcrafted human figure standing 8 inches high, it was large enough to fill an entire studio at Stan Winston, the Los Angeles modelmakers responsible for the creature models from films such as Aliens and Jurassic Park. Shooting the 90″ epic took director Rupert Sanders and his team 4 days as the individual soldier’s stories were told, as the camera spanned the landscape finally resting on the mountain top where Master Chief is depicted taking the fight to the Covenant enemy.
The ever outspoken God of War developer David Jaffe, and his friend and fellow designer Adam Orth, shared their thoughts of the ‘Museum’ spot over at Jaffe’s personal blog.
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