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Xbox 360 HD-DVD Drive Price-Drop, Includes Five Free DVD’s

By Alex Petraglia on Thursday, July 26, 2007 at 10:41 AM East
Filed Under News  

XBOX 360 HD-DVD Drive

To spur sales of its own HD-DVD Drive for the Xbox 360 and give the high-def spec a much needed boost, Microsoft announced at Comic-Con 2007 today that it will lower the price of the player from $199 to $179 USD starting August 1, 2007, and will add five free HD-DVD movies for anyone purchasing an Xbox 360 HD-DVD Player between August 1 and September 30. Consumers can choose five HD-DVD titles for free from a selection of 15 popular titles through a mail-in offer; a $140 USD retail value.

The movie choices include the following:

Said Jeff Bell, corporate vice president of Global Marketing, Interactive Entertainment Business, Entertainment and Devices Division at Microsoft:

“With the price reduction to $179, the Xbox 360 HD DVD Player continues to be the most affordable way to enjoy high definition. From the beginning, we set out to offer Xbox 360 owners an unrivaled high-definition experience, with a choice of optical discs on the HD DVD format and digital downloads through Xbox LIVE Marketplace — both of which have a selection of the best content Hollywood has to offer.”

The promotion applies only to United States customers.

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